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We are changing our site name from AutomateMore to Automators
Why Automators Just Feels Right
We are changing our site name from AutomateMore to Automators. Here is why this makes so much sense.
Why Automators Just Feels Right
When we started as AutomateMore, the name seemed like a good fit. It encouraged people to do a simple goal: build more automation. But as we have grown, we have realized something important: we do not just want to talk about automation in general, but we also want to talk about the people and the organizations that make it happen.
The name Automators captures what we are really about. We want to cover RPA technologies, but we also want to focus on the developers building bots, the teams implementing solutions, and the companies transforming how they work. If you are involved in automation, you are an automator. And that is who this site is for.
Every RPA project has real people behind it. The analyst who spots the opportunity. The developer who builds the solution. The manager who instructs the change. These are automators, and they deserve a site that recognizes their role.
AutomateMore Always Felt Like a Slogan
We also thought that AutomateMore sounded more like something you would see on a slide deck or in a Marketing campaign. “Automate More” is good advice, but it did not capture what we actually want to do on this site.
Automators is clearer and more memorable. Most importantly, it speaks to who you are, not just what you should do.
This Better Reflects What We Are Actually Doing
The rebrand is not just about the name. It is about being clearer on what we are here for. We have always been interested in both the tech side and the human side of automation. Our content naturally evolved to serve this community:
- Technical guides for RPA developers
- Strategy articles for automation leaders
- Real case studies from companies doing interesting work
- Profiles of people and teams making automation happen
- Reviews of tools and platforms
- Career advice for people building automation skills
Automators embraces all of this. We are not just another tech blog. We are the place where the automation community comes together.
Our New Look
We are also rolling out a fresh brand identity. The new design balances the technical side of RPA with the human element that drives real innovation.
You will see updated branding throughout the site. Our new logo, colors, and overall look are designed to feel both professional and welcoming.
What This Means for You
If you are already part of our community, expect the same quality content you are used to, just with a clearer focus on serving automators like you.
If you are new here, the name makes it obvious: you have found the right place to learn about automation and connect with others who share your interest.
What is Next
As Automators, we are doubling down on being the essential resource for anyone working in RPAs. This is not just a new name, but rather it is us embracing our role as the hub where automators learn, share ideas, and push the field forward.
The future of how businesses operate is being built by automators. We are excited to be part of that story.
What do you think of the rebrand? Let us know in the comments. And do not forget to update your bookmarks: same great content, better name.
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